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👋 I'm Aziz, marketing consultant at MASS Analytics. I created this repository of marketing mix modeling resources to help fellow MMM professionals keep up with industry news, learn new skills, and grow their careers.
This is a living resource and will change over time as I add and update the information.
📩 Have any questions or want to contribute to this database? Contact me on LinkedIn!
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MMM Textbooks & Academic Papers
MMM Career Guidance: Insights from Industry Veterans
MMM Resume Writing Guide (coming soon)
<aside> <img src="attachment:2bfa233d-e578-48fb-95f3-0c623a602a72:aziz.jpg" alt="attachment:2bfa233d-e578-48fb-95f3-0c623a602a72:aziz.jpg" width="40px" />
Marketing Mix Modeling Career Resources by Aziz Ben Hadj Yahia
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