The world of MMM includes many insightful voices, from innovative scholars to highly experienced practitioners. This list includes some of the prominent voices in the industry to follow on LinkedIn, you will always learn something new from them:

• Jim Gianoglio: host of the Measure Up Podcast and founder of the MMM hub, insightful conversations with MMM thought leaders.
• Ramla Jarrar: MMM expert and co-founder of MASS Analytics, host of the industry-acclaimed MMM masterclass series on YouTube.
• Koen Pauwels: Distinguished Professor of Marketing and author of multiple award-winning MMM papers.
• Peter Cain: author of multiple MMM papers and co-founder of Marketscience. He pioneered the application of Unobserved Components Models (UCM) for MMM, a technique which allows the measurement of both short and long term marketing impact.
• Kevin Gray: 30+ years marketing research consultant with incredible insight into multiple fields including MMM. His LinkedIn weekly newsletter is packed with value.
• Mike Taylor: Highly experienced technical marketer who runs Vexpower, an MMM training platform. The person to follow when you want to keep up to date with the latest advances at the intersection of marketing and AI.
• Venkat Raman: experienced statistician and co-founder of Aryma Labs, regularly shares highly insightful posts about the statistics side of MMM.
• Elea Feit: professor of Marketing specialized in marketing measurement, wrote the book on marketing analytics in R and several impactful papers on the effectiveness of different measurement techniques.
• Ben Dutter: always shares valuable posts on of marketing measurement from a practical, no BS business standpoint
• Nic Pietersma: group director at Ebiquity’s marketing effectiveness practice. His writings on The Wheelhouse blog are quite insightful.