Curious to see how other companies do marketing mix modeling? The following is a curated list of some of the most insightful and thorough case studies around MMM and marketing effectiveness.

IPA Effectiveness Databank: over 1600 detailed case studies entered into the IPA Effectiveness Awards since 1980 which form the collected learning from the entries to the IPA Effectiveness Awards Databank. A significant number of the case studies incorporate econometric analyses.

MMM Case Studies: database with over 60 case studies of MMM and other measurement methodologies, curated by Recast.

Navigating Complex Modeling for Evolving Business Needs: The Case of mBank: video case study of MASS Analytics’ work with a large Polish bank.

Kellogg's - ROI Optimization & Media Allocation Based on MMM Models: case study detailing Kellogg’s marketing effectiveness journey.

Ipsos MMA Case Studies: contains some excellent case studies of MMA’s experience with brand advertisers

Analytic Partners Customer Stories: detailed case studies of AP’s work with some of the world’s largest advertisers.

Pernod Ricard: Uncorking Digital Transformation [paid]: In-depth Harvard case study that explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. In particular, it discusses the development of Matrix, a tool that optimized the allocation of advertising spend across brands.